quickie calculator
Use the myb2bonline 'Quickie Calculator' to estimate how much money you are wasting by mailing out of date records and badly formed addresses.
A typical b2b database will decay by 35% per year – that is representative of the level of change within the UK business community and covers everything from a change of address, telephone numbers, company name or company closures.
The ‘Quickie Calculator’ assumes you are doing something to update your database as a natural part of your day-to-day business processes through sales calls, accounts, marketing communications, so has reduced this decay rate to an estimated 10%.
Visit The REaD Group plc website to learn more about Data Asset Management
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