additional services

Duplicate mailings to the same address are a waste of resource and a waste of time. In addition to doubling or trebling the cost of communicating one message to one individual, repeated mailings annoy recipients, resulting in poor response rates and even the loss of customers.

In addition by providing one of the most comprehensive portfolios of data cleaning and suppression files, myb2bonline offers additional services that ensure your campaign communicates the right message for the product and your brand.

Deduplication

Online service that identifies and removes duplicate records within a single database
Works effectively at individual, surname, business, household or property level
Recognises titles, honours and standard business identifiers, as well as mis-spelt and phonetic matches
Helps avoid repeated messages to the same recipient, protects brand image and improves the cost per response of campaigns

Profanity Check

Identify salacious words, unsavoury comments and unpleasant phrases by screening against the Profanity Check file
Recognises genuine surnames and locations that legitimately include strings of letters that could be considered indecent
Avoids the potential to cause offence and damage the brand image

Business Plus

Append a selection of additional information to business records to improve understanding of existing customer base
Information available on a business universe of approximately 2 million records
Updated monthly, the file provides valuable added details including business type data, named contacts, SIC codes and other information
Helps users improve knowledge of existing customers and identify indicators for selecting similar prospects