business data suppression
According to industry sources, business data decays at a rate of up to 35 per cent per annum. In 2007 more than 832 million items were mailed at a cost of approximately £624 million. How much money was wasted mailing records that could have been improved or removed?
Incorrectly addressed and poorly targeted mailings undermine the professional image of your organisation, wasting resource and capital that could be better invested in product development and customer service.
myb2bonline offer a choice of business data suppression screens, processing against files of gone away and defunct businesses to remove invalid entries from your database.
Business Suppression File (BSF)
- Business data decays by up to 35 per cent every year, undermining the effectiveness of B2B marketing campaigns
- According to the Direct Mail Information Service, up to 66 per cent of UK B2B mailings contain errors
- Includes business change information provided by leading business data suppliers such as Dun & Bradstreet, The REaD Group plc, Experian, Yell, Companies House and Thomson Directories
- Improves B2B campaign efficiency and promotes a positive image while helping to maintain valuable commercial relationships
Visit The REaD Group plc website to learn more about Data Asset Management
Send an email | t. 01732 467 956
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