address data
With over 832 million items posted each year, B2B direct mail remains one of the most popular marketing mediums for marketing to other businesses.
Accurate names and addresses are essential to campaign success. Poorly targeted mail has a recognised annoyance factor, undermining the perception of the brand at the same time as driving costs up and ROI down.
myb2bonline is licensed to screen data against the Royal Mail PAF file, standardising address information and ensuring that your mailings reach their intended audience.
- The most comprehensive UK address database available, PAF contains over 27 million records and receives monthly updates
- Employs complex 'fuzzy' matching techniques to maximise the number of accurate matches and minimise errors
- Correct addresses improve mailing accuracy, reducing wastage, returns and poor brand image associated with inaccurately addressed mail
- Ensures users can take advantage of postal discounts, such as Mailsort
Visit The REaD Group plc website to learn more about Data Asset Management
Send an email | t. 01732 467 956
powered by blue spark*